The GM's Index of Terms

Current term

1.2.3 Differentiators

Level 1

  • 1. Structure
  • 2. Marketing and sales
  • 3. Operations
  • 4. Information
  • 5. Human resources
  • 6. Finance

Level 2

Level 3

Level 4

Differentiators

Definition

Knowing and proving how the organization competes or fails to compete, if only in the customer's mind.

Similar Terms

  • Competitive differentiators
  • Distinctive competence or competencies

3 Good Questions

  1. How does the entire organization support our differentiators?
  2. What numbers or facts prove we're different?
  3. What differentiators might we lose--or can create?

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