The GM's Index of Terms

Current term

2.1 Market research

Level 1

  • 1. Structure
  • 2. Marketing and sales
  • 3. Operations
  • 4. Information
  • 5. Human resources
  • 6. Finance

Level 2

Level 3

Level 4

Market research

Definition

How you learn what customers and prospects think and feel about your organization and what it offers (or should offer). A replacement for wishful thinking.

Similar Terms

  • Market analysis

3 Good Questions

  1. How do customers compare us to our top 3 competitors?
  2. How have customers’ needs, tastes and options changed?
  3. What will change the size of our markets and submarkets?

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