The GM's Index of Terms

Current term

2.1.1 Market size analysis

Level 1

  • 1. Structure
  • 2. Marketing and sales
  • 3. Operations
  • 4. Information
  • 5. Human resources
  • 6. Finance

Level 2

Level 3

Level 4

Market size analysis

Definition

Creating the best approximation of the overall size of your markets and sub-markets and of your current and potential market share.

Similar Terms

  • Market forecast
  • Market sizing

3 Good Questions

  1. How big do we want our organization to be?
  2. How can we take share from our top competitor?
  3. Where are we at risk for losing share?

Comments