Current term
2.1.1 Market size analysis
Search terms
Level 1
- 1. Structure
- 2. Marketing and sales
- 3. Operations
- 4. Information
- 5. Human resources
- 6. Finance
Level 2
Level 3
Level 4
Market size analysis
Definition
Creating the best approximation of the overall size of your markets and sub-markets and of your current and potential market share.
Similar Terms
- Market forecast
- Market sizing
3 Good Questions
- How big do we want our organization to be?
- How can we take share from our top competitor?
- Where are we at risk for losing share?
Approved Resources
- Blog post: 8 Steps to Determining Market Size
- Article: Analyzing Your Market Situation
- SBA Blog: When, Why, and How to Calculate Potential Market
- Slides: Ins and Outs of Sizing a Market...
Comments