Current term
2.1.1 Market size analysis
Level 1
- 1. Structure
- 2. Marketing and sales
- 3. Operations
- 4. Information
- 5. Human resources
- 6. Finance
Level 2
- 1. Ethics and the law
- 2. Market position
- 3. Ownership structure
- 4. Governance
- 5. Planning
- 6. Facilities
- 1. Market research
- 2. Channels of distribution
- 3. Pricing
- 4. Marketing communications
- 5. Sales management
- 6. Customer service
- 1. Quality
- 2. Work process
- 3. Production technology
- 4. Supply chain
- 5. Logistics
- 6. Inventory
- 1. Applications
- 2. Internet
- 3. Data and reporting
- 4. Research and analysis
- 5. Communication system
- 6. Information technology
- 1. Management
- 2. Organizational structure
- 3. Employee relations
- 4. Training and development
- 5. Compensation
- 6. Recruitment and retention
- 1. Financial accounting
- 2. Managerial accounting
- 3. Budgeting and forecasting
- 4. Financing
- 5. Cash management
- 6. Risk management
Level 4
- 1. Goal
- 2. Planning process
- 3. Metrics
- 4. Project
- 1. Knowledge community
- 2. Document management
- 1. Discounted cash flow
- 2. Cost benefit analysis
- 1. Advertising
- 2. Social media
- 3. Event marketing
- 4. Public relations
- 1. Code of ethics
- 2. Ethics board
- 3. Social entrepreneurship
- 1. Patents
- 2. Trade secrets
- 3. Copyrights
- 4. Trademarks
- 1. Mediation
- 2. Arbitration
- 3. Litigation
- 1. Trade agreements
- 2. Regulations
- 3. Labor law
- 4. Zoning laws
- 1. Location analysis
- 2. Lease vs own analysis
- 3. Site selection
- 4. Space planning
- 1. Cooperative
- 2. Virtual organization
- 3. Partnerships
- 4. Sole proprietorship
- 5. Corporation
- 6. ESOP
- 1. Indemnification
- 2. Hedging
- 3. Fraud detection
- 4. Insurance
- 1. Philanthropy
- 2. Grants
- 3. Government contracting
- 1. Bank financing
- 2. Seller financing
- 3. Loan underwriting
- 1. Securities
- 2. Venture capital
- 3. Factoring
- 4. Crowdfunding
- 5. Private equity
- 1. Focus groups
- 2. Customer surveys
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