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2 Marketing and sales
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Level 1
- 1. Structure
- 2. Marketing and sales
- 3. Operations
- 4. Information
- 5. Human resources
- 6. Finance
Level 2
Level 3
Level 4
Marketing and sales
Definition
Marketing is stimulating awareness, interest, trial of, and then commitment to your organization and its products and services. Sales is creating and negotiating the best solution for each customer and the seller.
Similar Terms
- Communications
- Outreach
- Business development
3 Good Questions
- How does sales success affect other departments?
- How have our markets changed over 3 years?
- How do we measure marketing and sales success?
Approved Resources
- Website: American Marketing Association
- Book: Integrity Selling for the 21st Century
- Website: Marketing vs Sales
- Glossary: Dictionary of Marketing Terms
- Podcast: The Marketing Perspective
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