The GM's Index of Terms

Current term

2.6 Customer service

Level 1

  • 1. Structure
  • 2. Marketing and sales
  • 3. Operations
  • 4. Information
  • 5. Human resources
  • 6. Finance

Level 2

Level 3

Level 4

Customer service

Definition

All the things you should do—including having a helpful attitude—to win a customer and earn repeat business and enthusiastic referrals.

Similar Terms

  • Customer relationship management
  • Customer care
  • Customer experience
  • Guest service

3 Good Questions

  1. Why do personal customer connections matter?
  2. What does it cost us to lose a customer?
  3. How can we gain from complaints?

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