Current term
2.1 Market research
Search terms
Level 1
- 1. Structure
- 2. Marketing and sales
- 3. Operations
- 4. Information
- 5. Human resources
- 6. Finance
Level 2
Level 3
Level 4
Market research
Definition
How you learn what customers and prospects think and feel about your organization and what it offers (or should offer). A replacement for wishful thinking.
Similar Terms
- Market analysis
3 Good Questions
- How do customers compare us to our top 3 competitors?
- How have customers’ needs, tastes and options changed?
- What will change the size of our markets and submarkets?
Approved Resources
- Book: Strategic Market Research...
- Article: How to Do Market Research
- Article: Sales Forecasting 101
- CMTP Best practices post: Do Your Customers Ever Change?
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