How to Use
The GMs Index of Terms

Current term

2.3.3 Discounts

Level 1

  • 1. Structure
  • 2. Marketing and sales
  • 3. Operations
  • 4. Information
  • 5. Human resources
  • 6. Finance

Level 2

Level 3

Level 4

Discounts

Definition

Short-term price changes to all or targeted customers or prospects.

Similar Terms

  • Promotions

3 Good Questions

  1. How could a price reduction hurt our brand?
  2. Which market segment is most price sensitive?
  3. What other incentives should we offer with the discount?

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