How to Use
The GMs Index of Terms

Current term

2 Marketing and sales

Level 1

  • 1. Structure
  • 2. Marketing and sales
  • 3. Operations
  • 4. Information
  • 5. Human resources
  • 6. Finance

Level 2

Level 3

Level 4

Marketing and sales

Definition

How to stimulate awareness, interest, trial and commitment to your organization and its products or services. Sales is creating and negotiating the best solution for each customer.

Similar Terms

  • Communications
  • Outreach
  • Business development

3 Good Questions

  1. How does sales success affect other departments?
  2. How have our markets changed over 3 years?
  3. How do we measure marketing and sales success?

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